Impactful campaigns that meet business needs and target audience is my cup of tea.
Marketing at its finest.
Digital Marketer with 2 years of industry experience.
From a thin line of knowing the difference between Branding & Marketing, I have been part of various brand projects and running a massive lead gen campaign for a sustainability brand.
Knowing the client’s business. Target audience. Buyer persona. Rough plan. Strategy. Creative injection, from ideas to creation. Structure. Execution plan. Shoot.
Campaign is live!
Social Media Marketing
Project Goals
Increase brand awareness and engagement on social media platforms
Role
Managing social media pages, content calendars, and preparing analytics reports
Work
Audience Research, Content Creation, and Social Media Management
Results
Branding was the primary objective
Lead Generation
Project Goals
Increase brand awareness and generate leads through a cold email outreach campaign
Role
Crafting complete in and out of the campaign and management
Work
Market Research, Strategy, Content Planning, Email Marketing and Lead Generation
Need
To generate quality leads among the C-level executives of the companies
Challenges
It was challenging to crack into the inboxes of these audiences because of highly secured email IDs. Keeping them engaging over a follow-up sequence of 5-7 emails. To segment these audiences into small divisions for effective communication and conversion. Also, to execute the campaign with the trends in the market and hitting their inboxes at the right time.
Resolution
With a personalised communication and marketing strategy tailored to the target audience. After designing a seamless path for our prospects to gather information and collect valuable assets, we were able to crack the code. We were successful in delivering quality leads with a good conversion rate.
Results
Brand awareness among corporate companies with a conversion rate of 5%
Market Research
Project Goals
Brand Building
Role
In-detailed research on prospects, competitors, and the market
Work
Target Market/ Audience Research, Competitor Analysis
Results
Helped in building overall brand structure, identity, and communications
Email Marketing
Project Goals
Increasing brand awareness through Marketing emails and newsletters
Role
Crafting emails, managing email lists and tools, and preparing analytics reports
Work
Email Marketing and Management
Results
Increase in brand awareness
Social Media Marketing
Project Goals
Increase brand awareness and engagement on social media platforms
Role
Managing social media pages, content calendars, and preparing analytics reports
Work
Audience Research, Content Creation, and Social Media Management
Results
Branding was the primary objective
Lead Generation
Project Goals
Increase brand awareness and generate leads through a cold email outreach campaign
Role
Crafting complete in and out of the campaign and management
Work
Market Research, Strategy, Content Planning, Email Marketing and Lead Generation
Challenges
It was challenging to crack into the inboxes of these audiences because of highly secured email IDs. Keeping them engaging over a follow-up sequence of 5-7 emails. To segment these audiences into small divisions for effective communication and conversion. Also, to execute the campaign with the trends in the market and hitting their inboxes at the right time.
Resolution
With a personalised communication and marketing strategy tailored to the target audience. After designing a seamless path for our prospects to gather information and collect valuable assets, we were able to crack the code. We were successful in delivering quality leads with a good conversion rate.
Results
Brand awareness among corporate companies with a conversion rate of 5%
Market Research
Project Goals
Brand Building
Role
In-detailed research on prospects, competitors, and the market
Work
Target Market/ Audience Research, Competitor Analysis
Results
Helped in building overall brand structure, identity, and communications
Email Marketing
Project Goals
Increasing brand awareness through Marketing emails and newsletters
Role
Crafting emails, managing email lists and tools, and preparing analytics reports
Work
Email Marketing and Management
Results
Increase in brand awareness
Outreach Campaigns
Market Research
Social Media Marketing & Management
Email Marketing
Performance Marketing
Content Marketing
Analytics and Reporting
See what my peers have to say!
I’ve known Vinayak since a year now..you must note, I say ‘known’ versus ‘worked with’ him. There’s reason for this. When I first interacted with Vinayak, I was full of scepticism. Most of which came from my business requirement for a massive project and the fact that he was a near fresher. Yet, I put my trust in his passion as a digital marketer and how he showcased his own website and plans. Ever since, and, there’s been no looking back.
In the past year, Vinayak has risen from being just a digital marketer to someone who contributes to the core thinking of the team at WyteFyre. His research skills are a class apart. Sometimes, I believe he is more of a research and business development material than a digital marketer.
Vinayak has always gone beyond himself in his role so far. It’s his nature, and I’m certain being proactive and bringing to the table more than what’s expected is part of him.
Deepti Pawar
Founder and Director at WyteFyre Communications
See what my peers have to say!
I’ve known Vinayak since a year now..you must note, I say ‘known’ versus ‘worked with’ him. There’s reason for this. When I first interacted with Vinayak, I was full of scepticism. Most of which came from my business requirement for a massive project and the fact that he was a near fresher. Yet,… read more
Deepti Pawar
Founder and Director at WyteFyre Communications
Let's work together.
